Genome editing, weed resistance or stem cell research – life sciences are among the most exciting fields for the future. Biotechnology not is only revolutionizing medicine and improving agriculture; industrial production processes can also be optimized, for example, with microorganisms. But it’s precisely research into this innermost core of living organisms that requires meticulously researched and fact-based communication, presented in a way the public can understand.
At transQuer, our writers and editors are natural scientists who are also trained journalists. And that’s why we understand life sciences and can communicate about all its related topics clearly and concisely – in all formats, and on all channels. We can speak with researchers on equal footing, and we’re in constant contact with the international science community. We make your research and developments available to the public – with all its exciting aspects, and with a popular-science flair – whether for the general public or experts.
Through our content marketing campaigns, we communicate facts and emotions, suspense and information: life-science stories from transQUER include texts, videos, animations, infographics, slideshows and speeches on behalf of our customers. We explain science in micro-stories, too – as social media posts for Instagram, Facebook, Twitter and more.
We present your research on all distribution channels in easy-to-understand formats. Equipped with video cameras and microphones, we move through bee researchers’ laboratories, visualize molecules and therapeutic approaches using 3D animation, and illustrate complex gene experiments through infographics understood at a glance. As your competent partner, we turn content – for example, on modern agriculture – into multimedia storytelling. We also produce scientific stories for experts, and develop integrated content marketing strategies for biotech companies. How can we support you? We can relaunch your website, develop your social media activities, redesign and program your company’s web shop, integrate inbound marketing activities and more.
transQUER has been working for corporations and mid-size companies, public research institutions and museums for many years. We produce press materials, presentations and multimedia concepts for trade air stands. We write speeches, and we also do our part for the next generation of scientists. For example, we create teaching materials and produce creative communication concepts for pharmaceutical companies to help them find the young talents they need. We also deliver stories with real user value for practical lab work, and provide orientation in this highly specialized field. We let renowned experts have their say, and comment on the most important new results from the life-sciences scene.
Because we think in multimedia research stories, we create comprehensive content packages from the outset. These contain customized elements for each channel, and each type of use. In this way, we establish complete workflows that efficiently interlink print, web and social media.
Storytelling and content marketing are not new to us –
For many years, we have been combining high-quality journalism with innovative marketing methods and digital technologies to give your customers get the information they need and the content they want.
We stand for emotional communication by creating your individual script – from its inception to your individually defined parameters for success – and always with high practical value for your target group.